The bioeconomy company BRAIN AG, the natural product specialist AnalytiCon Discovery GmbH and Roquette, a global leader in specialty food ingredients from plant-based raw materials, announced today that two major food categories have already joined the recently published strategic DOLCE partnership. This newly created partnership was started in August 2016 and offers consumer product goods companies a platform providing expert know-how to develop and produce natural sweetening solutions in order to achieve sugar- and calorie reduction in diverse food categories.
The three DOLCE partners together have been in discussions with many of the global Fortune 500 consumer product goods companies (“CPGCs”) representing the largest food and beverage brands.
Already two food categories, namely “morning foods” and “snacks”, have joined the program and committed to DOLCE. The interest of such CPGC members is to integrate newly developed, innovative, and all natural DOLCE sweet solutions into their end products to address the critical need for sugar reduction in the global nutrition market. Further financial details are not disclosed.
With the recent win of two global food categories, the DOLCE initiative proves that it can cover the complete value chain from the discovery & development (BRAIN and AnalytiCon) over the formulation & production (Roquette) to the marketing & sales (CPGCs) of novel, natural sweet solutions for expanded food and beverage segments. Further CPGCs are invited to join the DOLCE Program as members in selected application fields.
According to a study of Lux Research from January 2016, sugar substitutes today account for 22% of the total sweetener market, yet natural sweetener alternatives represent only 1%. Along with trends towards natural and healthy ingredients, these natural alternatives have the potential to replace between 2% and 25% of total sucrose across product categories like bakery and cereal, beverage, and confection.